In responding to a recent China National Chemical Corp notice on corporate identity (CI), the Shandong Changyi Petrochemical Co deployed a design and construction project for company identity. In improving the CI, Changyi Petrochemical decided to re-paint its buildings, equipment, steel structures, and safety railings in line with ChemChina ideas. The building walls have already been painted, and the steel structure, industrial equipment, and safety railing painting is under way. This will certainly help improve the overall identity of the company and increase its brand effect.