Changyi Petrochemical has taken various measures to cope with the increasingly competitive market. It has applied innovative marketing methods and tapped its market potential to expand market share. The company has also paid close attention to customer needs and has received positive sales results.
The sales department has strengthened research and monitoring of the market. It keeps a daily record of detailed customer information, oil demand and feedback, as well as the marketing strategy of rivals and peripheral market information. It then uses this information to analyze and formulate various marketing plans and address existing problems. The department set up profiles for customers, paying them regular visits and listening to their thoughts. In this way, it pulls the company closer to them and improves services. At the same time, the department resolved customer problems regarding oil demand and enhanced their faith in the company.
The company has also strived to find growth points in the market and has paid equal attention to marketing and management. It improved customer service to prop up its market share, laying a solid foundation for future market expansion.