As market competition in oil products has gotten more serious in recent years, the Shangdong Changyi Petrochemical Co has been looking for suggestions and other feedback from clients and customers on how to improve its services and management and on their level of satisfaction. It figures that a company cannot simply concentrate on product quality and that service has become a key to competition. Its sales department has made quality client service a long-term project and has asked clients about its level of quality and services and has constantly sought to improve service and its competitiveness and to communicate better with clients on a regular basis.
And, based on this increased communication, it has examined itself and its weak points in service much more closely and has made the necessary improvements, which is a testament to its concept of benefit and winning solution for clients.