The Shandong Huaxing Petrochemical (Group) Co had good sales figures by Feb 15— more than 130,000 tons of gasoline and 160,000 tons of diesel with and revenues of 2.3 billion yuan – thanks to its 100-day sales contest, This looked promising for hitting its annual sales target. The company started the sales contest to boost sales in the first quarter by getting all employees to submit suggestions on sales and marketing. The company also told everyone about the good deeds and stories of outstanding sales and marketing personnel and urged all departments to take part in the contest. And they all took an active part by submitting information, exploring new markets and offering ideas about cost-cutting and increased efficiency. The company also set up an improved marketing and sales database.
The sales and marketing department adapted to the marketing model transformation and improved the sales and marketing strategy, expanded sales channels, and extended the sales chain to southern coastal and inland provinces to increase market share. The department tried also worked hard to keep existing customers and add new ones through quality services and, along with the logistics department, sacrificed their holidays and sped up the loading and shipping process at various ports to reduce refined oil inventory pressure. A reasonable inventory helps ensure smooth production and marketing after the Spring Festival holiday.