Since August, raw material prices have been on the decline in the acrylic acid market, while product prices have remained steady, providing a rare profit opportunity. Zhenghe Group carefully studied the acrylic acid market and adjusted the production and processing scheme and sales strategy to ensure effective operations.
The company’s planning department did weekly analyses on acrylic acid equipment operations, and made adjustment plans to ensure the oxidization unit works at full capacity, bringing down the butyl ester load while ensuring steady equipment operations. In this way, the butyl ester yields stayed high, increasing profits. At the same time, the company’s sales department paid close attention to the market, stepped up customer base analysis, and made reasonable arrangements of daily and weekly sales plans, all of which helped raise the company’s profitability.