As of Nov 5, annual sales revenue at Huaxing Petrochemical reached 20.06 billion yuan ($3.3 billion), increasing by 29.4 percent year-on-year. It was the first time the company’s annual sales revenue broke 20 billion yuan.
In 2013, Huaxing focused on improving product quality and profitability by integrating its resources, market and management. The company made full use of crude oil imports to run units at full capacity. It relied on management to carry out activities and used ERP, a real-time database and G4 software to organize production and operations. It has effectively improved its business planning, implementation, production capacity, storage, payment collection and finance abilities.
Facing a complex market situation, the company has made great strides in product sales. In 2013, it enhanced marketing efforts and conducted market and customer monitoring and analysis to help make better decisions based on the information network and customer database. Huaxing also encouraged sales competition and applied its eight monitoring tools to strengthen marketing. The company conducted biweekly and bimonthly sales plans. Huaxing formulated strategies for different regions and seasons, managing to draw in clients from other provinces, accounting for 60 percent of all. The company successfully brought in 46 new major clients and direct distributors this year. It built a brand image and earned client satisfaction with quality services. The sales department offered one-stop service, and optimized service facilities and the evaluation system to ensure zero complaints.
Huaxing conducted a petroleum tank expansion program that aimed at improving delivery efficiency and increasing processing volume. It paid close attention to the market and continued to upgrade oil product quality to expand market share. The overall sales volume of the company reached 3.42 million tons from January to October, up 44.3 percent year-on-year.