Recently, Changyi Petrochemical’s sales department focused on problems in its marketing process, carrying out precision management to improve service.
It encouraged employees to use civil language and offer standardized services to build a strong ChemChina brand image. It also rectified common problems in service activities to ensure service quality, earning positive responses from customers. The sales department ensured service standards can be fully implemented, enhanced supervision and random checks to find weaknesses, and formulated innovative solutions for existing problems. Its efforts have earned recognition and praise from customers.
The sales departments also used the management improvements to strengthen employee service awareness, stimulate enthusiasm, and improve marketing abilities, increasing its market share.