Changyi Petrochemical has paid special attention to e-commerce development in 2014. The company recently introduced the Alibaba platform to broaden new sales ideas. The micro shopping mall serves as another e-commerce platform introduced by the company to realize sales on mobile phones.
According to statistics, the number of China’s mobile Internet users has broken 817 million users, and people are spending more time surfing the Internet on mobile devices than on computers. The number of WeChat users has surpassed 600 million. Changyi established the micro shopping mall to seize market share and realize product sales on mobile phones. At the moment, the company has its own WeChat account and users can have quick access to the company and product information by scanning the company’s QR code.
The company also introduced Weimob to supplement WeChat promotion services. Weimob is a third party platform promoting sales for WeChat users. By connecting WeChat and Weimob, users can access the micro shopping mall in Weimob to realize product management and sales. “We can manage product orders, listing and categorization, as well as membership and payment on the micro shopping mall, and bring our products on mobile terminals,” said an official with the company. Consumers can order products and make payments online. The shopping mall will be Changyi’s second e-commerce platform.
The shopping mall also has a few bells and whistles, such as membership and micro activities management. It is competitive thanks to WeChat’s strong customer base.
Preparation for the launch of the micro shopping mall is underway. Changyi will keep its feet on the ground and make full use of Alibaba and the shopping mall to take care of e-commerce management, publicize products and increase product sales.