Changyi Petrochemical has sold 3.11 million tons of products as of October 14 and realized 20.5 billion yuan ($3.33 billion) in sales value, breaking 20 billion yuan for three consecutive years.
The company’s 1-million-ton continuous catalytic reforming and 1.8-million-ton diesel hydrorefining projects have gone into operation this year, improving not only the company’s gasoline and diesel quality but also the product chain. Production units were optimized after the overhaul, and processing capacity increased. The company has adjusted industrial structure and sped up new product development to increase market competitiveness and profitability, paving the way for the completion of the annual sales goal.
At the same time, Changyi Petrochemical has made use of e-business, sped up marketing network construction and stepped up market expansion. It has consolidated market awareness, strived to satisfy customer’s needs, differentiated quality service, upgraded team quality and improved the incentive mechanism. The company built a self-help goods delivery system, focused on the market, stabilized or adjusted price for delivery, and handled the pace of goods delivery. It has made full use of ChemChina’s brand influence and set sights on comprehensive development and multi-channel portfolio marketing to cover more customers. The sales market has expanded from Shandong to the Pearl River and Yangtze River delta areas, and the high-added-value products have successfully made inroads into high-end markets along the southeastern coasts. All the efforts have laid a solid foundation for the completion of the annual production task.